But not just repurposed into a water bottle or a tote, but into another pair of high-performance running shoes. The FUTURECRAFT.LOOP project is aimed at tackling the problem of plastic waste, enabling a “closed loop” or circular manufacturing model, where the raw materials can be repurposed again and again. It is a statement of our intent to take responsibility for the entire life of our product proof that we can build high-performance running shoes that you don’t have to throw away.ĮRIC LIEDTKE, EXECUTIVE BOARD MEMBER AT ADIDAS, RESPONSIBLE FOR GLOBAL BRANDS Our dream is that you can keep wearing the same shoes over and over again.”įUTURECRAFT.LOOP is our first running shoe that is made to be remade. The next step is to end the concept of “waste” entirely. There are only landfills and incinerators and ultimately an atmosphere choked with excess carbon, or oceans filled with plastic waste. “What happens to your shoes after you’ve worn them out? You throw them away – except there is no away. “Taking plastic waste out of the system is the first step, but we can’t stop there,” said Eric Liedtke, Executive Board Member at adidas, responsible for Global Brands. Creating products with premium materials by Parley, made from up-cycled marine plastic waste, is the first pillar of adidas’ sustainability strategy. adidas is committed to using only recycled polyester in every product and on every application where a solution exists by 2024. In 2019 adidas will produce 11 million pairs of shoes containing recycled ocean plastic through intercepting plastic waste on beaches, remote islands and in coastal communities.
Together with Parley for the Oceans, adidas introduced in 2015 the first performance footwear concept with an upper made entirely of yarns and filaments reclaimed and recycled from marine plastic waste and illegal deep-sea gillnets. First-gen release is a part of adidas’ widest ever global beta program, ahead of the wider commercial release targeted for Spring Summer 2021Īdidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP - a 100% recyclable performance running shoe.FUTURECRAFT.LOOP is a 100% recyclable performance running shoe - it can be returned to adidas, broken down and reused to create new performance running shoes.adidas’ breakthrough closed “LOOP CREATION PROCESS” will produce fully recyclable performance footwear.Updated March 6th, 2021: A EU/UK release date has been scheduled for March 19th, 2021. In unrelated news, they’re bringing back the Fragment Dunk City Pack. Grab a detailed look at this revival here and expect to see it on later this Spring at a new retail of $220 USD. Its lattice construction also warrants attention, much more so than the upper whose Primeknit construction is tinged black near entirely. For the initiated, the pair somewhat resembles the Ultraboost, though thanks to its tooling, that likeness is quickly disrupted via the signature green tint of the 3D printed sole. When the silhouette was first offered, stock was extremely limited, begetting extremely high asking prices via resell markets. Reproduced to a near exact spec, the pair’s comeback allows for those who missed out originally to finally buy their way in. But now that production has become increasingly cheaper in recent months, the brand is taking a step back to revive the original Futurecraft 4D. Predicted to take the crown of Boost in the near future, the cushioning was positioned as the cutting edge of Three Stripes innovation - its high, initial price tag quickly reminding you of such. Not too long ago, adidas introduced their revolutionary new tooling: 4D.
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